DUNLOP LAUNCHES NEW SX SERIES RACKET RANGE
Performance racket range features unique SPIN BOOST technology to enhance spin and deliver industry-leading control and consistency
27th September 2019, Tokyo – Dunlop has unveiled its new SX Series range of rackets, the most advanced range of spin rackets available on the market.
Comprising of five premium performance tennis rackets, the SX Series is the first range to feature Dunlop’s innovative SPIN BOOST technology, which provides players with more spin and significantly increased control and accuracy, allowing them to play spin shots with more confidence.
Dunlop’s global research and development team found that with players hitting harder shots faster than ever, spin is increasingly being used to combat speed and keep the ball ‘in’ when returning aggressive shots. To effectively utilise spin, Dunlop found that players need a more forgiving racket that not only provides more spin, but more control and consistency on off-centre shots.
The SX Series was thoroughly tested by Sumitomo Rubber Industries (SRI) in Kobe, Japan, with the rackets demonstrating 3% more spin and 13% more consistent ball trajectory than its previous spin racket series.
“The SX Series is a result of tireless work by our global research and development team,” said Masahiro Asahino, Head of Tennis Division for SRI. “The end product is a range of spin rackets redefined for the modern game with players benefiting from increased consistency and control. Spin is a significant part of tennis at all levels but it’s not just about more spin, it’s about being able to achieve consistency in your play and the testing has shown that the new technology in these rackets essentially means that your net just got lower and your court just got bigger by delivering more consistent shot trajectory.”
“The SX Series will allow players to express themselves by playing with more consistency,” added Patrick Mouratoglou, Dunlop Global ambassador, founder of the Mouratoglou Tennis Academy and coach of Serena Williams. “Spin is a hugely significant part of any tennis player’s game and the SX Series provides them with a more balanced racket to play spin more effectively. The Sx Series helps you gain control through spin. Thanks to a larger sweetspot, it gives you extra power and extra forgiveness. You need to be able to trust your racket and the SX Series gives you the assurance that you have a racket which plays exactly how you want on every shot.”
The SX Series follows the release of the CX Series racket range in 2019, which focused on providing players with increased control. The name reflects Dunlop’s new Elements of the Game naming concept designed to simplify consumer understanding and reflect the main performance benefit of each racket range; SX – Spin, CX – Control.
DUNLOP SX SERIES – ‘SPIN REDEFINED’
The new Dunlop SX Series range of rackets combines the latest, state-of-the-art technology from the Dunlop Tennis Research and Development Team. After a lengthy development process, the result is a class-leading range of spin rackets that out performs key competitors and redefines the way that players use spin.
The new and innovative Dunlop SPIN BOOST technology is at the heart of the SX Series. The experts behind the rackets provide an exclusive look into the background and key workings of the technology to create a game-changing product.
Tennis is constantly changing. The advances of equipment technology and the way that players train in recent years means that more time is being spent on the baseline and the classic ‘serve and volley’ is fading from the game.
Increased time on the baseline means that players are striving to out hit their opponents and the speed of groundstroke shots has never been faster. However, speed and power often come at the detriment of control and the chances of hitting the ball off-centre and making errors are noticeably increased.
Dunlop found that players are increasingly having to adapt their game, including an increased use of spin – be that top spin or slicing the ball. As well as changing the trajectory of the ball to ensure it stays ‘in’, spin can help wrestle back control of hard-fought rallies by creating unpredictable bounces of the ball to keep players guessing.
The analysis found that off-centre (spin) shots were twisting the racket on impact, directly leading to inconsistent shots and increased errors. The tangible end results were that shots were going longer and being called out or going shorter and hitting the net.
“Spin is a significant part of tennis at all levels but it’s not just about more spin, it’s about being able to achieve consistency in your play.” Masahiro Asahino, Head of Tennis Division for SRI
WHAT MAKES THIS RANGE DIFFERENT?
Building on the momentum of the Cx Series, Dunlop continues to utilize state-of-the-art Japanese technology in its performance racket ranges.
The Sx Series is the first Dunlop racket range to feature SPIN BOOST technology and rather than just providing players with more spin, creates a much more balanced and forgiving racket to increase accuracy of shots.
It’s more than just a spin racket, it’s more forgiving and accurate than its competitors.
WHY SHOULD I BUY THIS RANGE?
The Sx Series is designed for the modern player and helps combat the increasing use of power in tennis today.
As well as endorsement from world-renowned coach Patrick Mouratoglou, the Dunlop Sx 300 offers 3% more average spin on shots and 13% more consistency than previous range.
The result is a racket that helps players hit more accurate shots, reducing the number of errors on off-center hits.
HOW DID DUNLOP TEST THE RACKETS?
The rackets were tested by Sumitomo Rubber Industries in Kobe, Japan.
All racket were tested and brand comparisons made using a robotic swing test in controlled conditions. Data was measured using the Trackman monitoring system.
To refine the performance of the rackets, Dunlop gathered feedback from current Tour Team players and coaches.
HOW DOES SPIN BOOST TECHNOLOGY BENEFIT PLAYERS?
The technology provides players with a more forgiving and balanced racket when playing spin shots.
Players can hit powerful, topspin shots with a lower risk of them going long or hitting the net due to this state-of-the-art technology.
This is because SPIN BOOST technology has helped make ball trajectory more consistent.
WHAT ARE THE KEY STATS OF SPIN BOOSE TECHNOLOGY?
The Dunlop Sx 300 has:
*Comparison between Dunlop CV 3.0 and Dunlop Sx 300. Tests conducted by Sumitomo Rubber Industries, Kobe, Japan. All rackets tested using robotic swing test in controlled conditions. Data measured using Trackman monitoring system.
Winner prizes by BABOLAT, DUNLOP and PRINCE, Official Ball by CHAOPAI all under the sponsorship of SPORTSMATCH MARKETING SINGAPORE.
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Official Ball by Dunlop ATP Ball and Lucky Draw Prizes under the sponsorship of SPORTSMATCH MARKETING SINGAPORE.
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